Attention, Blueberry University Library students. It has come to our attention that we all need to go on an information diet! Even you! Thanks to this month’s Featured Favorite, Clay Johnson’s 2012 book, The Information Diet: A Case for Conscious Consumption, we now understand that in the Attention Economy what information we pay attention to matters, and our current information diet isn’t all that healthy. Think of all the junk in your inboxes and all the hours you’ve spent lost on Snapchat. Who has time for all of that AND who can resist? Admit it–your information consumption nowadays has you feeling gluttonous. Ours sure does. Good thing Johnson (2012) has the answer and a call to action:
It’s not information overload, it’s information overconsumption that’s the problem. …Information overconsumption means we need to find new ways to be selective about our intake. … We have to start taking responsibility ourselves for the information we consume. That means taking a hard look at how our information is being supplied, how it affects us, and what we can do to reduce its negative effects and enhance its positives ones.
(p. 26-27)

In The Information Diet, Johnson (2012) explains how we have moved from a barren information landscape to a verdant one. Because of neuroplasticity, every time we encounter information it changes our brains much like how the food we consume changes our bodies. While once information was hard to find, it is now ubiquitous. Because of this information abundance, we fall into patterns of seeking information that affirms what we already believe, which makes us resist facts to the contrary. These patterns are reinforced by information providers who feed us the information we want because it’s what’s most profitable for them. Johnson defines concepts like “content farming”, “churnalism”, “media miners”, “reality dysmorphia” and “search frenzy” to make the case that “with cheap information all around us, if we don’t consume it responsibly, it could have serious health consequences” (p. 51). Learn more by attending one of the workshops listed below.
In the meantime, look out for signs of “information obesity” (Johnson, 2012, p. 63). They include, but are not limited to:
“Apnea”, or shallow breathing or breath-holding when engaged in information consumption
“Poor sense of time”, such as when you look up from your computer and realize the sun is setting and the whole day passed you by
“Attention fatigue” caused by a constant state of distraction; also presents as loss of short-term memory and short attention span
“Loss of social breadth”, or the homogenization of your social circle
“Distorted sense of reality”
Fanatic “brand loyalty”
(Johnson, 2012, pp. 63-69)
Does any of that sound familiar? If you are seeing signs of this deadly 21st Century dis-ease in yourself, a friend or a family member, check out the following recipe and join the BUL staff at the following workshops (GFP: guaranteed free pizza):
- Information Overconsumption Support Group
- The Digital Literacy Imperative Workshop Series
- Careful Consumption: How It Can Help You Ace That Class
- Source Grading System Initiative & You
We will need your help in creating our Source Grading System, our new Careful Consumption Initiative. Together we will set up a rubric against with we will grade Blueberry University Library’s information sources. Each source will get an A, B or C, like restaurants’ letter grades. By practicing source evaluation in line with Careful Consumption principles, you will help guide future BUL students and faculty toward the healthiest information sources for their brains. Follow us @BlueberryUniversityLibrary on Instagram, Twitter and Snapchat to join the conversation.

This is such a great post! I find it tricky to get good information in the glut of garbage that comes my way these days. I appreciate the solid advice.
Thanks for tuning in, E! The “apnea” symptom was an eye-opener for me. I didn’t even realize I was doing it.
Johnson starts the “Information Obesity” section off with a very funny portrait of his wife in her various states, from alert and active regularly to like a zombie while consuming info on devices. He even admits he sometimes leaves a lap top open to catch her attention and zone her out if she’s trying to motivate him to do something he doesn’t want to do, which is both funny and not funny. But I see similar states in my family members. It’s just nuts!
Oh my gosh, I completely do the apnea thing and know it, although I never would have thought to characterize it that way.
Super creative infographic! This was a fun post to read.
Hi Annie! Thank you for tuning in and for your comments. We can practice taking deep breaths together when in front of screens starting right now. Type and breathe. Type and breathe. Type and breathe…
Loved reading this post! Your creativity made this super entertaining and fun. The information diet graphic at the end is so fantastic.
Thanks so much for tuning in, Sarah. I appreciate your kind words. I had Web 2.0 this summer and have been on this kick about where we put our very precious attention, and this book fit right in. I thought we could all use a new recipe for our information consumption.
This post is positively delicious! Such a creative way to present this information. Just ripe for consumption. I am definitely going to try your recipe.
Hi Trilby. Thanks for tuning in and for your kind words. I love your word play!! It made me LOL. Enjoy the recipe. No apron required…